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Why SEO is Important For Your Website \/ Funnel Pages

What is SEO and How Can It Help My Website / Funnel?

SEO stands for Search Engine Optimisation. It is a series of techniques you can use to optimise your webpages and funnels, so those pages can be easily found in searches. It is split into two main categories;

  • On-page SEO - helps to optimise your website / funnels for search engines and user experience

  • Off-page SEO - helps to grow your website's authority, reputation and visibility across the web

Balancing your on-page and off-page methods is vital to build a successful strategy.

Here Are a Few Examples Of "On Page" / "Off Page" SEO

ON-Page SEO is any of the following;

  • Your page URL's

  • Enabling HTTPS (Hypertext Transfer Protocol Secure)

  • HTML structure

  • Text content on your pages

  • Keyword density & placement

  • Title & Alt tags

  • Images

  • Meta descriptions

  • Headings (marked H1, H2 etc)

  • Internal page linking

  • Page speed

  • Mobile friendly

  • User experience engagement

  • Schema Markup

  • Being compliant - T&C's & other legal policies

OFF-Page SEO is any of the following;

  • Social Media, posts, Bio etc

  • Link Building from other sites

  • Mentions on other people's blogs

  • Mentions of your brand elsewhere

  • Mentions in local areas - publications, sponsorship etc

  • Have a Google Business Profile (formerly known as Google my Business), so your business can be found on Google Maps

Why is SEO Important to You & Me?

Search engines such as Google, Bing etc, use "bots" to crawl the content of webpages to discover what each page is about. Once a page has been crawled, the search engines will then index those pages. It also uses signals to determine the order in which those webpages will appear (known as ranking). On a PC, Google will display approximately 10 webpage listings per page (below any paid ads) of its search results.

For each user query, search engines will match what it thinks are the best results and display those pages. With the thousands of other pages all “competing” for a lucrative high ranking position for the same search query, you can start to see the vital role of SEO for your webpages.

It’s important to remember that SEO is playing a long game. You won’t get a brand new website suddenly landing on page 1 in the first week of its creation. However, by using tools such as Google Analytics, Google Search Console etc, you can regularly analyse and improve your webpage performance. This will help boost your page ranking over time.

There’s little way of knowing exactly how the algorithms work to rank a page the highest (Google trade secrets). It’s better to have several SEO methods in place and see which ones have an impact.

One thing we do know, is that Google wants to see high-quality, relevant and factual content to show its users. It's also important your webpages provide a positive user experience. Make sure your website / funnel is mobile friendly with fast loading pages. Think of E-A-T - Expertise, Authority and Trustworthiness.

You should always write your content as if you are speaking directly to your audience. Let your content flow naturally and the keywords will appear more natual too. Answering popular questions on your webpages is a good method to consider. Many users are now favouring voice search such as Google Assistant, Siri etc, leading to a rise in "long-tail" searches. A long-tail search is a phrase or question that is more specific, and typically more than three words long. Voice searches are more likely to be conducted on a mobile device.

The old days of seeing "Black Hat" SEO bad practices such as keyword stuffing and other high risk tactics are now long gone. Regular Google updates will seek and penalise any sites adopting dodgy SEO tactics that violate the search engine's policies - You've been warned!!

How Can You Improve The On Page SEO On Your Webpages / Funnels?

For each individual webpage / funnel, make sure you do the following;

  • The URL path should be specific to the subject of your content

  • Fill in the page title - add one or two keywords here

  • Each heading should be assigned H1, H2, H3 etc

  • Include a keyword in your headings

  • Add a short meta description - this is optional as search engines can "pull" relevant sections from the page to display

  • Add popular questions and answers - great for long tail keyword placements

  • Fill in keywords section - this is optional as search engines can find keywords in your content

  • Fill in "alt tags" for all images (image description)

  • Add the author name

  • Add an image you want displayed alongside your page in search results

  • Link to other relevant internal pages using anchor text

  • Ensure the keyword density is around 1-2% - see description below on keyword density

What is Keyword Density?

This is the number of times each target keyword is mentioned in your page content. The total keyword density for each on a webpage should be around 1-2% of the total number of words in your content. This means a keyword or phrase should appear roughly one to two times for every 100 words of content.

However, it's important to always write your page content in a natural way, as if you are speaking directly to your visitors. This will result in a good user experience for them. You should never overuse each keyword (known as stuffing), otherwise your website could be penalised by search engines and drop down in its ranking.

Here Are a Few SEO Terms You Need to Know

Algorithm - A set of signals, rules, complex instructions and processes that Google, Bing etc uses to retrieve, analyse, and rank search results

Alt Text - Alternative Text - A text description of an image

Anchor Text - A word or words made clickable to link to a different page, section of a page or download file

Bot - Programming application that can run automated tasks such as crawling and scanning webpages. Search engine bots are also known as spiders, crawlers etc

Domain - A unique name and address for a website e.g. yourcompanyname.com

HTML - Hypertext Markup Language - Defines the content and structure of a webpage

HTTPS (Hypertext Transfer Protocol Secure) - Secures communication on a website by encrypting data and ensuring the authenticity of the server. In the browser address bar, look for a "closed padlock" symbol and / or url beginning with https://

Long-Tail Search - Is a phrase or question that is more specific, typically more than three words long

Meta Description - A descriptive sentence or paragraph that displays in your webpage listing on search engines. This is optional, if you don't provide this in your page settings, the search engines will use a selection of text found on the page instead

Schema markup (also known as Structured Data) - Allows you to add some code to your HTML. This helps search engines understand the content on your webpage more effectively

SERP - Search Engine Results Pages

Title Tag - Gives your webpage a descriptive title that's shown in the browser tab

URL - Uniform Resource Locator. This is a unique web address that identifies a specific page or any resource on the internet. No two pages can have the exact same URL. Think of it like a street address of your home or local shop.

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Email: info@reallyrocksdigitalmarketing.com

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